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Cover Image for An Exploratory Study on the Effect of Artificial Intelligence-Enabled Technology on Customer Experiences in the Banking Sector View Article
An Exploratory Study on the Effect of Artificial Intelligence-Enabled Technology on Customer Experiences in the Banking Sector
Hatem El-Gohary, Aksaya Thayaseelan, Simeon Babatunde, Salma El-Gohary
Jan 01, 2021
This study investigates how artificial intelligent technology in the banking sector has affected consumers’ overall experience. It focuses on how consumers’ personal digital transformation has affected digital banking...
Global Information Technology Computer Science and Information Technology Global Information Technology
Published by: IGI Global